How to Find a Digital Marketing Agency
If you want your brand of candy to stand out from the competition, it’s important to advertise in places that are frequented by the target audience. For example, you can try handing out samples – with an accompanying brochure – at fairs, carnivals, parades, circuses, amusement parks and zoos. You can also partner with local institutions to offer your products in their gift shops and concession stands.
The best way to find a digital Candy Marketing agency is to research different agencies and check their reputation, services offered and areas of expertise. Choose an agency that has experience working with your type of business and industry. You can read client testimonials, analyze case studies, and check online reviews to help you make a decision. If you’re based in New York, you can also visit an agency’s office to get an idea of their work culture and environment.
Social Media Magic: How Candy Marketing Creates Irresistible Campaigns
Candy manufacturers often promote their products through social media. However, some brands struggle to create a social media presence that’s relevant and effective. For example, Brach has a strong reputation for its seasonal candy corn campaigns around Halloween and Thanksgiving, but it’s hard to tell from a glance at the company’s Instagram grid that those are its primary social media efforts now. This is because the company has shifted its focus to other marketing channels, such as its website and digital platforms. By doing this, they can better reach their target audiences and keep them engaged with their brand.